We redesigned the second-hand fashion shopping experience by addressing key user frustrations—cluttered navigation, lack of filtering, and overwhelming brand listings. Through research-driven insights, we introduced intuitive search functions, enhanced categorization, and a clearer visual hierarchy to create a seamless and engaging platform that makes brand discovery effortless.
My Role:
Team Lead UX Design UX Research
Year:
2023
Service Provided:
Product Design, Web Design, Mobile Design
Project Goal & Challenges
Redesign Brands Directory Page Challenge:
Hard for users to find the right item
Ambiguous Navigation
Overwhelming pages
Outcome
Clear Navigation for brands directory with filters and alphabetical order brand categorization
Increased conversion rate
Key Takeaways & Next Steps
Key Takeaways
Users struggled with overwhelming navigation and poor brand categorization.
Visual clutter and lack of hierarchy reduced trust and usability.
Filters by style, gender, and popularity significantly improved discoverability.
Mobile experience needs further optimization.
Next Steps
A/B test layout and filtering options.
Add style-based brand recommendations.
Optimize mobile interactions and performance.
Track user behavior to inform future iterations.
